Designer Yassmin Saleh’s work inspired by Lebanon’s political, economic situation

Thu, 2020-05-21 13:31

DUBAI: From making outfits out of her dad’s tailored suits and
her mom’s preppy pieces, Lebanese fashion designer Yassmin Saleh
now has an established brand, under her name, that uses art to
raise awareness on psychological and sociological issues.

Speaking to Arab News about her latest DWELLER spring-summer
2020 pieces, Saleh said: “Every collection starts with a

For the label’s latest release, Saleh, and her sister Farah
– the cofounder of the label – were inspired by the political
and economic situation in Lebanon.

“The collection tells the story of a population wishing for a
blank slate,†Saleh said. “They no longer want to abide by the
rules and feel as though they were Bedouins.â€

To balance opposing facets, her pieces portrayed the “desert
dwellers’†sentiments through draped and oversize cuts, with
earthy tones, while the “corrupt keepers,†she said, are shown
through classic shapes and tailored pieces.

Not only do Saleh’s designs hold a message, but they also
resemble forms of art, through her Tattoo Series, that trigger
conversations with the public.

This “form of wearable art,†she said, has become a
signature of her brand. “Each collection carries a Tattoo Series
that reflect the brand’s commitment to the issues of our time,â€
the 26-year-old designer added.

Touching on the current coronavirus disease (COVID-19) pandemic,
Saleh, who studied fashion design, said the ongoing global health
crisis had positives and negatives for the future of the

“On one hand, the virus has forced us to slow down. On the
other hand, we must recognize that the world is suffering
economically and there will be tough times to come, especially for
emerging brands,†the Beirut-based designer said.


#WearingYS – Dana Hourani wearing our “Jeddo Pants†from FW19
Available on

A post shared by
(@yassminsaleh) on Feb 29, 2020 at 6:11am PST

The challenging times have allowed Saleh and her sister to come
up with creative strategies to keep their brand alive. “We have
realized that it’s not so bad after all.â€

Despite being a sustainable brand already, the current situation
has inspired the duo to create a 100 percent sustainable,
limited-edition line that is expected to launch soon.

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Source: FS – All – Interesting – News
Designer Yassmin Saleh’s work inspired by Lebanon’s
political, economic situation