Snapchat brings Saudi UNESCO site to life with augmented reality 

Zaynab Khojji
Thu, 2020-02-13 18:41

DUBAI: Snapchat has collaborated with Saudi Arabia’s Royal
Commission of AlUla to bring the Unesco heritage site Qasr Al-Farid
to life, by showcasing work from three artists using augmented
reality (AR) via Snapchat Landmarkers.
Introduced in 2019, Landmarkers are the app’s lenses which enable
AR experiences, transforming the world’s most iconic monuments in
During the Desert X AlUla art exhibition, which is running until
March 7, Snapchat users will be prompted to find the icon of this
To activate the feature, visitors will have to point their phone
cameras at Qasr Al-Farid. By doing so, they will be able to see the
works of the artists Zahrah Al-Ghamdi from Saudi Arabia, eL Seed
from Tunisia, and Lita Albuquerque from the US, over a six-week
time span at two-week intervals for each.
“We are excited to have Desert X AlUla, the first international
collaboration for Desert X, as part of Winter at Tantora
festival” said Nora Aldabal, arts and culture programs director
at the Royal Commission of AlUla, in a statement.
“Artists from around the world will showcase their art in the
desert of AlUla, home to a series of fascinating historical and
archaeological sites. Having Snapchat participate in this landmark
event will bring the landscape of AlUla to life in an entirely new
light, in a juxtaposition of modern technology and history.”
Al-Ghamdi said: “I am thrilled to be among the artists whose work
will be uniquely displayed on Qasr Al-Farid using a Snapchat
“This amazing feature will transform my artwork into an
interactive experience. AR has become an integral element that
brings art to life and provides people with an unparalleled

Main category: 

AlUla, Saudi Arabia’s most romantic gemInspired by AlUla’s rich
past, Saudi-based Hindamme launches latest collection
Source: FS – All – Interesting – News
Snapchat brings Saudi UNESCO site to life with augmented reality