What it's like to vacation in St. Moritz, the hidden gem in the Swiss Alps where celebrities, billionaires, and royalty go to ski

St. moritz ski destination

St. Moritz is many things: A holiday resort with world-class
skiing, the birthplace of Alpine winter tourism, twice a home to
the Winter Olympics, and a hidden gem for the one percent.

It’s also, as
Heidi Mitchell of Town & Country
wrote, “Europe’s most
secretive and storied ski town.”

Located in the middle of the Swiss Alps, St. Moritz has done
more than popularize modern winter sports like ice cricket and snow
polo — it’s also spawned a number of five-star luxury hotels and
top class restaurants with gourmet chefs. 

Such a history has created a champagne and caviar lifestyle that
the glitterati flock to every winter. Celebrities, royalty, and
billionaires alike, from Kate Moss to the Swedish royal family,
come for the glitz and the slopes.

Here’s a glimpse into the lavish winter wonderland that is St.
Moritz.

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St. Moritz is located in Switzerland’s Engadin Valley, a high
Alpine valley region in the Swiss Alps.

Source: Google Maps

St. Moritz’s history dates back to 1864, when the first winter
tourists stayed from Christmas through Easter.

Source:
Free Press Journal

In 1928, it hosted the first official Winter Olympics and again in
1948. Women dressed in silk, sequins, and fur; men dressed in
three-piece suits, according to Vogue. The event secured its status
as a luxury winter tourism destination.

Source:
Vogue

It was also the first place in the Alps to host a golf tournament
and had one of the first running ski lifts in Switzerland.

SourceSt.
Moritz

With such a history, it makes sense that St. Moritz has popularized
many winter sports. It’s home to the Snow Polo World Cup and White
Turf St. Moritz, which involves thoroughbred racing.

Source:
Vanity Fair,
Maxim

St. Moritz has even served as a location for two James Bond films,
“The Spy Who Loved Me” and “A View to Kill.”

Source:
CNN

The resort has evolved into an exclusive place for the one percent.
“Compared to other high-end Alpine resorts like Courchevel,
Verbier, or Zermatt, it’s far more discreet,” Oliver Corkhill, CEO
of travel-planning firm Leo Trippi, told Town & Country.

Source: Maxim,

Town & Country

Celebrities and billionaires have been flocking to St. Moritz for
decades. Claudia Schiffer, Liz Hurley, Kate Moss, and Robert De
Niro have all been spotted there.

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Source: Maxim,
Travel
Squire

Even royals vacation in St. Moritz, including the Swedish royal
family, Prince Edward and the Countess of Wessex, and
Willem-Alexander and Maxima of The Netherlands.

Source:
Town & Country

Some visitors fly into Samedan/Engadin airport in their private
jets. Those who don’t have their own jets can fly in via PrivateFly
for about $9,500. The closest airport for those looking to fly
commercial is in Zurich, about a 2.5-hour drive away.

 

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Source:
Town & Country
,
CNN

In addition to world-class skiing, St. Moritz is also home to
five-star luxury hotels, like the Carlton Hotel, which chauffeurs
guests from the train station via Bentley and has a
Michelin-starred restaurant.

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Source:
Town & Country

There’s also a Michelin-starred restaurant in Badrutt’s Palace,
where Alfred Hitchcock spent his honeymoon. Notably, it’s home to
some legendary New Year’s parties.

Source:
Town & Country
,
Condé Nast Traveler
, Maxim

Celebrities and Swedish royalty have also stayed at the Suvretta
House Hotel, which throws glamorous ballroom parties.

Source:
Town & Country
,
Vanity Fair

There’s also Kulm Hotel, where concierges organize private
moonlight ski sessions. Its spa recently underwent a $10 million
renovation and includes a Finnish sauna and saltwater grotto.

 

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Source:
Town & Country

That’s not to mention Chesa el Toula, where you can get a
9,000-square-foot Engadin villa for prices starting around $75,000
and reaching all the way up to $180,000.

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Source:
Town & Country

St. Moritz is a gourmet heaven. Visitors can find even more
Michelin-starred restaurants outside hotels, including Talvo by
Dalsass and Cá d’Oro.

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Source: Maxim

By day, visitors hit the slopes at Corviglia, which offers 218
miles of ski runs, as well as winter sports like sledding and
skijoring — an activity in which horses race across a frozen lake
or field with a skier in tow.

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Source:
CNN
,
Maxim

The men’s downhill race course, which has the steepest start gate
in the world, is located here. The nearly vertical drop has skiers
skiing up to 90 mph within six seconds, according to CNN.

Source:
CNN

St. Moritz is also home to Cresta Run, a famous bobsled run and the
only one in the world made of natural ice.

Source: Maxim

For those interested in more leisurely activities, Via Serlas is a
shopping drag home to luxury brands including Versace, Cartier, and
Gucci.

Source:
Vogue

At night, the glitterati hits up the celebrity-studded King’s Club,
the Studio 54 of the Swiss Alps, or Devil’s Place, a bar that
reportedly has the world’s largest whiskey collection.

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Source:
Town & Country

But a night out isn’t complete without a visit to Casino St. Moritz
in the Kempinski Grand Hotel, the place to be for high-rollers.

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Source:
Town & Country

With such a wide range of winter activities and luxury
accommodations, it’s no surprise St. Moritz is so popular amongst
the world’s most elite travelers.
Source: FS – All – Interesting – Lifestyle
What it's like to vacation in St. Moritz, the hidden gem in the Swiss Alps where celebrities, billionaires, and royalty go to ski