Just one day after Instagram revealed its new, YouTube-like service, YouTube is announcing new features meant to entice its most influential users.
The Google-owned platform announced two new features that will help video creators make more money from their channels: the ability to sell merchandise alongside their videos, and the ability to sell paid memberships.
For creators, these updates represent two potentially significant forms of additional revenue that aren’t advertising.
Until now, merchandising has been available to a handful of beta testers but hasn’t been widely available. Beginning tomorrow, it will be available to any U.S.-based channel with at least 10,000 subscribers. The result of a partnership with e-commerce platform Teespring, the feature lets channel-owners sell branded T-shirts, phone cases, mugs, and other items. Read more…